Business Consulting

The True Meaning of Perseverance

It’s only one word, yet it is resonating with so many people in this moment. I have had so many conversations this week of mixed emotions ranging from anger to pride. No matter your politics, race or gender, the confirmation hearing of Ketanji Brown Jackson shed light on the fact that the experiences and processes Black women face when being chosen for a job is far more challenging than what anyone else in the world endures. Some may even call such experiences outright disrespectful. For Black entrepreneurs, this truth is even more prevalent as they battle everyday to build their client base. Which is why your Her Corner advocacy and membership is critical to helping women persevere through action and education, not just talk. Thank you!

Where are we now?

Black entrepreneurs received 1%, and women entrepreneurs received 2% of the $137 billion in venture capital invested in U.S. startups during the first half of last year, according to Crunchbase data.

How do we make change?

See something, say something has a new meaning to me these days. As we build community, we must protect and support fellow businesses to make change. Don’t shame or alienate your Sister Boss. Instead, be honest and learn from each other. Collective intelligence is about sharing ideas, dollars, resources and sometimes even tears.

What’s in it for you?

Aside from the wealth of knowledge people from different cultures and economic statuses possess, history has shown that policies made to empower women of color, often help ALL women. The better one of us does, the better we all do. 

To persevere is a decision to take a series of actions that allow you to persist in unfavorable circumstances. While we all may not have the intelligence, experience and poise of future Chief Justice Ketanji Brown Jackson, there are a few things to remember to get to the other side of that mountain:

  • Are you the smartest person in the room? Doesn’t matter, you know enough.
  • Are you constantly challenged to prove your worth? Yes, but be like Nike; Just Do It!
  • Is your authority questioned as the HBIC (Head Boss In Charge)? Check them or fire them. 
  • Anytime you feel like you want to quit? Don’t. Persevere. 

No one can do you better than you! Remember, you got this, so let’s get it done!
Share your thoughts on LinkedIn and Instagram. #Perseverance


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I am a business owner operating effectively but looking to learn how to take my business to the next level and earn some more mullah!