Message from the Founder

The top 3 challenges our members faced in business this year

As a community for women business owners, we hear all the time about the issues and problems facing our members. Because collaboration is also at the heart of Her Corner, we put together a list of the Top 3 Issues we hear about from you on a regular basis, plus resources you can use to help move them forward.

Financing To Grow Your Business

One of the top issues facing business owners is access to funding to take your business to the next level. Whether you want to use the money towards redoing your website or, opening up a brick-and-mortar store, financing your business plan is often the first hurdle. There is good news, though: small business loans are expected to incease in 2015 – and there area number of resources you can use to secure funding.

One resource we love is Kabbage (thank you to our facilitator Tya Bolton for first introducting us to Kabbage a few years ago). Kabbage is an incredibly helpful resource for small business owners looking for financing. They are an online provider of small business loans and offer loans ranging from $2,000 to $100,000. Entrepreneurs can use this working capital loan to grow their business in many ways. Learn more HERE.

Pricing Your Service or Product Appropriately

Profit. That is the primary goal. And while you may be starting your business to fulfill a great product idea or a life long dream of opening a yoga studio, you want your business to be profitable and self-sustaining from day one. Pricing your product or service is crucial when it comes to the success of your business.

The first thing you need to do is market research, both in your area in other parts of the country. Knowing what others are charging for a similar service or product will help you settle on competitve prices in your market.

One resource we love for pricing research is a company out of Canada called FunctionFox. Did you know that FunctionFox serves thousands of customers all over the globe, providing timesheets and project management support for creative companies? One of the best kept secret about working with FunctionFox is that, as a customer, you can call them up and ask them for input on your pricing. They can compare your rates to thousands of companies in your industry across the globe and tell you how you compare. Pretty great market insight if you ask us! Learn more HERE.

Pipeline Management To Ensure Work Is Coming In At A Steady Pace

Ah, the joys of making sure that there are always enough customers in your pipeline so that your business is always bustling with new work! It’s one of the hardest things to do in business, and this year, pipeline management was rated as the number one issue faced by Her Corner members in our annual survey.

We partnered with Insightly because their customer relationship management (CRM) and project management tool was designed specifically to help small businesses with pipeline management. From helping you track emails and phone calls with your customers, to monitoring customer satisfaction, to allowing your team to share and collaborate on customer information, Insightly is a tool we’re glad we found! Learn more HERE.

Definitely take a look at these resources to overcome obstacles your business is facing, now and in the future. Struggling with something else in your business? Don’t hesitate to reach out – we are in this together!

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