Business Consulting

The Cost of Gaining Perspective

When I was younger, I used to be proud that I was pretty good at getting comfortable with the uncomfortable. I moved to Russia for a year. I lived in Ukraine for three months with complete strangers. I moved to new cities. I would start new projects in industries I had never heard about, sometimes in countries I’d never been to. My husband got deployed; we learned to roll with it. I was resilient.


Moving to the other side of the world, trying to run Her Corner from over here, meeting new business owners—it’s hard. It’s hard to run a business smoothly from a completely different time zone.

I am out of gear. And I’m unhappy about having to get comfortable again in such a new setting. In fact, I’ve been resisting it.

This is how I can tell I’ve been resisting the change.

I’ve noticed that I’m avoiding the adjustment, the discomfort. I don’t want to talk about it.

My favorite go-to lines:
• Leave me alone.
• I’ve got this.
• I’ll work through this.

I’m avoiding and unhappy because it is uncomfortable. It is really uncomfortable.

Everything has been turned upside down. And there’s nowhere to hide. I can no longer hide behind my comfortable office, my comfortable business, my regular business hours, and my regular pace. None of it is the way it was anymore. I’m in a new office, in a new country, desperately trying to keep up with East Coast hours even though I’m 16 hours ahead. I don’t have my business mentors here. I don’t have my business peers. I have tossed myself in the deep end of the pool and I have got to swim.

The process requires me to adjust out of the way things have been for so long. And for about a month, I’ve been fighting it. Because I’m mad, and grumpy, and ticked off that I did this. I chose this.

But you know what? I think I’ve turned the corner. Because all of a sudden, I’m realizing that things are much more clear to me than they ever were in Washington, DC.

By stripping away my physical and daily routine, I can suddenly see what I could not see from my place of comfort. I can see what’s broken. And I can see what works. It’s obvious where I should be spending my time

How did this clarity come about?

I broke away from the burden of habit. Things no longer happen how they happened, because they just can’t.

I’ve hated every minute of the transition, but I think maybe, maybe, it was good for me to learn this lesson again. Even if I didn’t want to.

For years, I have encouraged others (and myself) to get away from our businesses for just this reason: To gain clarity. And while I don’t encourage you to be quite as dramatic about it as I recently was, I do want to encourage you to look for ways to gain perspective. Because perspective is well worth the price of discomfort.

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I am a business owner operating effectively but looking to learn how to take my business to the next level and earn some more mullah!