Perhaps it is because I am so removed from my world these days. Perhaps it is because I am 18 hours ahead, so I’m not seeing news and posts in real time. Or maybe I have just gained some perspective by living in a quiet town for a year where I don’t know anyone—so I spend less time rushing and engaging in conversation.
But one thing is jarringly obvious from where I stand: boy, is it noisy out there! It’s almost disturbing how much noise is out there on every single medium: Facebook, Instagram, Twitter, the news media outlets.
And the other thing I have noticed is this:
IN THE SIX MONTHS SINCE I HAVE BEEN IN THIS PLACE OF SEEING THINGS FROM AFAR, I HAVE NOT SEEN A SINGLE ORIGINAL THOUGHT. NOT ONE.
It’s all the same. The same quotes, the same pitches, the same offers.
Businesses are completely unoriginal. It’s like companies are just throwing loads and loads of garbage at us, and calling it marketing. For example, motivational quotes in poorly branded canva fonts are terrible attempts to remind everyone that you are out there, not really saying anything that hasn’t been said before.
It’s sad, actually. Because it’s such a turn off. And sad to think about how much time and money is spent coming up with what to put out there, when it’s all the same—just prettier in some cases when the producer knows how to use the latest digital software.
It has forced me to look at what Her Corner has been doing and to make the decision to scale it all way back. We’re publishing less, we’re pushing out fewer emails, and we’re pulling back on all the noise.
It may seem counterintuitive, but for now, we’re going to go with a less is more strategy. It’s just too depressing to be part of all the noise. I’d rather publish less but make it higher quality.
And, hopefully, in this place of quiet I can come up with a few original thoughts of my own.