I recently started working with several business owners who all share a common challenge: in each case, the business owner has spent so much of her time and effort serving others, that her business is hardly taking care of her.
• She has offered as much as she could to others—at prices that were too low.
• She has allowed others to dictate how and when they would work.
• She has agreed to offer services that weren’t necessarily profitable, all in the name of wanting to make sure her customers were cared for.
Every one of these business owners has come to Her Corner to solve the same problem:
“HOW DO I GET THIS BUSINESS TO PROPERLY COMPENSATE ME (THE BUSINESS OWNER), WHILE ALSO SERVING OTHERS AND MAKING AN IMPACT ON THE WORLD?”
In order to do this, I always have start by delivering some tough love.
And if I were talking to ANYONE even thinking about going into business to serve others or to make an impact, here’s what I would tell them.
You have to be able to FUND the impact you want to make!
And by fund, I mean:
1. Pay yourself so that in the long run it makes sense for you to spend your time working in this business.
2. Set aside profit in the business that you can then invest in the impact you want to make.
We have all gotten so wrapped up in the idea of making a difference in the lives of others that we have forgotten that none of that can happen unless you can pay for it! Trying to make a difference and giving away your time for free will leave you grumpy and broke.
Making a difference will hardly amount to any difference at all if you can only afford to help one person.
Always remember to start by funding the impact you want to make. Start by focusing on the business model. Put yourself in the model. Then choose to use your profits to make the impact on the world you want to make.