Recently I had a series of one-on-one meetings with business owners. And while each conversation was unique and about very different situations and businesses, I noticed a common theme running through each of the conversations with these women.
Since our conversations are always focused around business growth, we always start with the financials. We review last month and discuss what is coming up. We identify any gaps in order to meet financial goals, and then we get to work coming up with how to close the gaps and stay on track.
While not everyone is experiencing gaps and many are doing amazingly well, even those that are ahead want to do better.
And during the conversation about new business development, I noticed that each and every one of them was going about it the wrong way.
When I say “the wrong way,” I don’t mean literally doing anything wrong. I specifically mean that each and every one of them was looking to solve this problem via the most difficult route.
And frankly, it’s not at all their fault. It’s called your brain’s muscle memory.
When we get used to understanding how our business development process works, it is 100% normal to assume that to do more business, we simply have to do more prospecting. Whatever’s worked in the past is going to work again, and generally it does.
However, before you do that, ask yourself how much time and effort that takes. And then ask yourself, “Is there an easier way?”
In the case of each and every one of these business owners, we found an easier way to close the financial gap that did not include going out to get new business the usual way. We found that we could identify current or past clients that we could expand projects for, we found that there were faster sales to be made in other areas of the business, and we found that there were also ways to leverage the internal team to work smarter.
Sometimes it’s easy to think that business is hard. But really, it doesn’t have to be hard. Let’s work on making this easy(ier).
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.
Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network she decided to do something about it – and Her Corner was born.