Message from the Founder

Just Because You Can, Doesn’t Mean You Should

I’m running a new Her Corner program in which participants do work on their own, one day at a time, to figure out exactly what they need to do to grow their businesses. They can also chime in with questions in a private Facebook group. This program allows my team to work with over 50 people at a time from all over the world. And it proves our belief in the power of collective intelligence as strangers help one another with business questions.

On the first and second day of the program, the participants had to really evaluate what they are doing in their business: What is making money? What areas are showing opportunity for growth? Then they had to compare these findings to how they feel about those areas of their business before they could nail down growth numbers and projections for the year.


Feel? What do feelings about product, services, and business operations have to do with profitability?


One participant could not understand – and I mean really could not understand – why in the world we would even bother looking at how we feel about certain areas of our business. “Who cares? It’s all the same. I feel the same about all of it,” she wrote. “This exercise seems completely redundant, since I already know what I want to do to grow.”


But here’s the thing, the one thing I cannot seem to say enough. Just because you CAN do something, does not mean you should. But somewhere along the way, we have been programmed to tackle something if we can. Even if it means we are doing more and more, well, if we can, we should.


I’m not a big believer in the saying “Do what you love and the money will come,” because nothing just “comes” and shows up on your doorstep one day. But I am a believer in the fact that you don’t have to do something just because you can. You do it because you want to. And in fact, the people who focus on what they want to do go much further.


So change your paradigm. Ask yourself what you are currently doing just because you can, and what you really want to do instead.

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