Business Consulting

Is nonverbal communication a saboteur?


I may be the last person in the US who hadn’t seen Dr. Amy Cuddy’s TED talk about how our nonverbal communication governs how we feel and think about ourselves, which in turn affects how we act. But now that I’ve seen it I can’t stop thinking about her message regarding everything we’re not saying, and how others are interpreting our silence.

I’ve started thinking – really thinking – about the impact that this may be having on women business owners and the success of their companies. As I write this, I just wrapped up a presentation at the State Department on the state of women’s entrepreneurship in the United States. I highlighted all the things that can get in the way of growing our companies, and I talked about the progress we’ve made and the incredible resources out there that are helping women grow their businesses.

But it was something that my husband said in passing that totally floored me. And it made me realize how right Amy Cuddy was!

One day, my husband asked me, “What if the women who have started these businesses just don’t want to grow their companies?” He wasn’t being rude, he was just asking the question after I told him about some new initiatives Her Corner is working on.

Well, his question floored me, because while I know that not all women business owners want to reach $1M in annual revenue, I also have never met one who doesn’t work really hard and who wouldn’t want to grow her business to some extent.

My husband was onto something. And that “something” may be the nonverbal cues that we, as women, have been putting out there – cues that have been stopping potential growth in its tracks.

If Dr. Amy Cuddys’ research is correct, and our nonverbal thoughts govern how we feel and think about ourselves, which in turn impacts how we behave, which gives  the impression that we don’t want to grow … then it’s time we sat up straighter, spoke more loudly, stayed stronger mentally, and started following her advice:

Fake it ‘til you make it!

Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.

Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network she decided to do something about it – and Her Corner was born.

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I am a business owner operating effectively but looking to learn how to take my business to the next level and earn some more mullah!