I am a member of a fantastic group for women in business called Her Corner. Along with other resources, this group has a very active online forum, on which someone recently asked what do you do about people who come to your Facebook page and advertise their own services?
This is a totally valid question, and perhaps one I’ll address in another post, but today what I want to talk about the thing that floored me: the suggestion that not one, but several women gave was that you should turn off the ability for people to post to your page.
I couldn’t help myself, I had to chime in and I feel compelled stand on my soapbox and expand on the topic here in Guiding Light. Here’s why: if you’re not willing to talk to people, you have no business being on social media.
I’m not going to lie, sometimes an hour on Twitter can make me question the future of humanity, so I get the fact that you won’t always like what people have to say. You won’t like their language, you won’t like the spam, and worst of all, you may really hate it if someone says something negative about the business you worked so hard to build. On the flip side, your heart will soar when someone takes the time to compliment your business and there’s nothing better than a sales inquiry that pops up out of the blue.
The point of all this is, if you turn off Facebook page comments, you may be saving yourself a few headaches but you’re also keeping yourself from opportunities to connect. Even more than that, you are simply not being social. If all you want to do is push information out to your community than invest in email marketing.
Social media is about exchanging information, both good and bad, and if you are going to be social than you need to be prepared for that exchange.
Nicole Krug’s business, Social Light is a digital marketing agency that specializes brand and marketing strategy. Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand and boost their bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank.
You can view her profile HERE.