Do you know what I hear most often from business owners?
“I don’t know where to network in order to meet the best possible prospects for my business.”
Over and over I hear people tell me they don’t know which events are the best ones for them to attend.
But what they’re really saying (even if they don’t realize it) is this:
- I don’t want to work hard to build relationships at the events I do attend.
- I want to walk in the door and be sure that I’ll meet people who could become great clients.
- I don’t want to waste my time talking to people who aren’t prospects.
And you know what I tell them?
That I know exactly where they should be going in order to guarantee they’ll make an excellent use of their time.
You can pretty much go to any networking event, and assuming there are other people there, it will be a good use of your time. But only if you do this one thing:
YOU must show up.
The real you, not the how-can-you-help-me-I-don’t-care-about-you version that (let’s face it) you sometimes become when you just don’t want to get out there.
If the awesome version of you shows up – the version that is energized, excited to help others, and thrilled by the services you’re offering – then I promise you that it will be a good use of your time.
You know why? Because people want to hang out with that version of you. They’re going to catch your enthusiasm, and even if they don’t need your services personally, they’re going to tell someone who does.
So, the next time you hear yourself lamenting that you don’t know where to go, remember – show up ready to help others.
* Join our free community membership specifically designed for women business owners. You’ll connect with a community of dynamic women, across hundreds of industries – from food to fashion, fitness, technology, consumer goods, creative services – and more. https://hercorner.org/join
Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses.
Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.
Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian.