Business Consulting

Featured Entrepreneur: Sarah Steel

Featured Entrepreneur

Can I tell you about Sarah, and what I love about her business?

Sarah Steel

Sarah Steel is the owner of Urban Referrals, an Arlington-based company that introduces homeowners to the right professional contractor for home improvement projects.

The company also provides emergency services, repair services, permits, and overall project management services for its customers,  so much more than just a referral list like Angie’s List for example. Urban Referrals just celebrated it’s 10th anniversary and is growing quickly.

What I love about her business is that her company’s value proposition is crystal clear. If you’re about to start a project on your home, or if you need a particular service, they’re the company you call if you want an actual personal referral based on who you are and what you need, vs. just a laundry list of available service providers. In fact, they’ll even project manage the project for you if you don’t have time to oversee the work! And not only is the value proposition crystal clear, she doesn’t shy away from the regular comment she gets that this sounds just like Angie’s List. Yes, she’ll tell you, and this is how we’re different and better.

So many times we see imitators in the market, business copy cats if you will, and there’s nothing I love more than seeing a business that is confident about who they are, what they offer, and why they’re different – and better. 

Sarah is a member of our new Arlington group, and she is an extraordinary entrepreneurs and a woman to watch!

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I am a business owner operating effectively but looking to learn how to take my business to the next level and earn some more mullah!