Business Consulting

The Emotional Side Of Business

Part of what makes Her Corner such a special place is that from the moment you walk in the door, everyone kind of just “gets” you. We don’t have to pretend or posture or try to relate to others. Generally, we all relate to one another really quickly. Especially when it comes to being business owners.

This leads to some pretty honest and raw questions and conversations. And recently I had one that has stuck with me, and I wanted to share why.

The question itself was pretty straightforward:


At first, it seemed like a simple answer: the business owner was a creative service provider and, inevitably, her style will not always be everyone’s style. She should just brush it off and walk away.

But the question ran deeper than that.

The real question was how to deal with that kind of rejection from an emotional perspective. She was asking us not to brush it off and tell her to just suck it up. She wanted help with how she was feeling, and ideas for what to do about it.

This was a tricky one for me because it wasn’t about just telling her it’s not personal. It was personal. But why?

That was the question.

So I went somewhere else. I returned to a book that is more than 10 years old but is in my top five list of most impactful books.

I went to Eckhart Tolle’s A New Earth: Awakening to Your Life’s Purpose.

Because what was worrying me for this business owner was that our thoughts about ourselves can keep us from seeing the bigger picture. And she needed a way to not let the thoughts and the emotion keep her from moving forward.

Tolle writes: “Words, no matter whether they are vocalized and made into sounds or remain unspoken as thoughts, can cast an almost hypnotic spell upon you. You easily lose yourself in them, become hypnotized into implicitly believing that when you have attached a word to something, you know what it is.”

So please, be careful what you tell yourself, and what you believe about what others say about you. Do not let those words hypnotize you into thinking something that is not true.

Be aware and continue to believe only what you know to be true.

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I am a business owner operating effectively but looking to learn how to take my business to the next level and earn some more mullah!