Message from the Founder

Do you want to run your own peer group? I bet you’ve thought about it.

 

How many people do you think come to me asking for advice about launching a group? You’re right – a lot. They want to “pick my brain” (so help me, I cannot stand that expression) about how to do it. What the correct price points are. How to organize it. How to attract members. They all see the opportunity of running a group in which people pay for your time, expertise, and guidance.

Starting your own peer group is a great idea, but as with anything, most people don’t realize that it takes TIME to get to a point where people want to be in your group.

It’s not like Her Corner started overnight with a line out the door to join our peer groups. For two years, I ran five groups for free (my husband called it my community service). It wasn’t a business; it was something I loved to do. And as such, I got to know people who would eventually represent my future customers. I learned what they needed and what they would pay. And eventually, I did build a company that offered peer groups.

Here’s how I did it, and what it really took.

Once I decided to run Her Corner Groups, I made it the only thing I did for a whole year. I didn’t take any consulting projects. I didn’t work with business owners one-on-one.

Instead, I interviewed every single prospective group member myself to really make sure we knew who would be a good fit and who wouldn’t. It wasn’t the most profitable year, but I had to do it to really understand our value, our offer, and our ideal customer. And it took time.

It’s the time piece that I can’t emphasize enough. Before anyone is going to want to join your group, no matter how amazing the offer and how great the price point, they have to know you, know your company, know what you’ve done to help others with their business.

So before you get started launching a group, remember that first, you need to set aside a lot of time, and second, you have to build a community. Building community is a whole other topic – I’ll talk more about that in a couple of weeks.


Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit, management consulting background and business operations expertise to give women the springboard they need to move forward. 
Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network, she decided to do something about it – and Her Corner was born. 

 

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