This scenario has been happening to me a lot lately:
I’m driving somewhere and suddenly think to myself, “I really should reach out and do such and such for person X.” Nothing major, just a small act of kindness. And then I forget. And then it’s too late. And then I feel bad.
While reading “The Creator’s Code” (for the second time because I really like this one), I was reminded how important small acts of kindness can be in business and how much of a positive impact they can have.
There are lots of examples of how random acts of kindness can be contagious.
- In 2012, a chain of 226 cars paid for the order of the stranger behind them at a coffee shop in Winnipeg, Manitoba.
- In 2013, a chain of 67 cars paid for the order of the stranger behind them at a Chick-Fil-A in Texas.
According to The Creator’s Code, “exchanges of generosity create a multiplier effect of three to five times the magnitude of the initial contribution.” Professors James Fowler of the University of California, San Diego and Nicholas Christakis of Yale University call this the “social contagion phenomenon”.
But what’s most interesting about their research is that when businesses engage in random acts of kindness or gifting, their act of generosity can generate significant gains.
And businesses and individuals can actually benefit from the chain reactions that are set up when they regularly engage in this sort of behavior.
This research is yet another reason why we should all live by the tag line of an amazing business owner in Aspen, CO. Kris Wittenberg has started a company called Be Good To People. Her shirts have been worn by Gayle King for Oprah Magazine, and they are showing up everywhere.
Life is about being a good human. Since it can also work to your advantage, that’s being a good and smart human.
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.