You know by now that every week, I talk to lots of business owners, and I have been seeing two recurring themes lately that are starting to drive me nuts.
Theme one goes something like this:
- I ask a business owner what they’re working on, and then I ask them to send me their plan for the week ahead.
- I always get the plan, and there’s never a shortage of things to do.
- But the to-do list is filled with tasks that are not always the most efficient use of the business owner’s time.
- Even worse, the plan is rarely prioritized based on the activities that drive revenue.
Theme two goes like this:
- A person leaves a successful corporate career and decides to start their own business.
- They write mission, vision and value statements, launch a website, and tell everyone what they offer.
- Sales are mediocre, because, for some reason, they don’t mention their past career or accomplishments; they are trying to sound like an “established” business, except they’re not (not yet).
- Worse, they are not out there SELLING!
I get why these two themes happen over and over. I am told over and over again that:
- Before I sell myself, my business needs to look really professional – I’m rebranding (or building my brand).
- I need to make sure my LinkedIn profile is up-to-date first.
- I need to make sure I have a social “footprint” first.
I hear the above excuses from both the established business owner and the new one. No one is saying it, but here’s what’s really going on:
- It’s scary to no longer have a corporate business card to hide behind.
- It’s really scary to go out there and sell yourself.
- It’s even scarier to get rejected, even if you know it has nothing to do with you and simply that the business doesn’t need your services right now.
But here’s the deal – the REAL DEAL people: The sooner you get comfortable putting yourself out there, the sooner you’re going to get to a “yes.” And as soon as you learn to do that regularly, it will no longer be the last thing you get to. Just pick up the phone or walk out of the house, and get your butt to a place where you can meet prospective clients.
No one wants to be rejected. I certainly don’t! But you can’t hide because of it. Tackle that fear head on, and GO SELL!
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit, management consulting background and business operations expertise to give women the springboard they need to move forward.