If you think automated email is a marketing tactic for big firms, think again. Using drip campaigns can help your small business run efficiently, saving you time while helping raise revenue.
1. Automated Email Saves Time
If you are a small business owner time is your most precious commodity. Whether it’s book-keeping or a client emergency, there’s always something that demands your time and seems to keep you from hitting your sales goals.
You’re likely hard pressed to keep up with your day-to-day email, much less have the time to dedicate to nurture new leads and client relationships.
Drip marketing campaigns can help you run your business more efficiently as the automated email system allows customers and leads to receive information when they need it, not just when you have time.
2. Automated Email Provides Exposure
Studies have shown that on average, people need to interact with a product or service eight times before making a purchase.
How likely is it that you’ll have the opportunity (or time!) to talk to someone eight times?
Whether your sales cycle takes two weeks or six months, automated email can help you stay in touch with prospects and nurture them through the buying process.
3. Automated Email Helps You Scale
There’s just one of you and you have a business to run. Even if you have a team of people it may be a struggle to keep up with the demand for information as your company grows. Thus it’s important to create systems that will allow you to reach and/or serve a greater amount of people without a huge resource drain.
For example, if you’ve been giving healthy living seminars to groups of 20 people, can you record those seminars and make them available online? Perhaps you need to deliver four 10-minute videos over the course of a week. If you set up an automated email campaign, your system processes the payment and the delivery without you having to do anything after the initial set up. Automated email helps you scale from a one-to-one communication model up to a one-to-many.
4. Targeted Sales
There are countless people who come in contact with your company, but the hard truth is 79% of leads never convert into sales. Wouldn’t you rather spend your time on hot leads rather than unknowns?
Drip campaigns can help qualify your leads and optimize your time. Wondering how? Consider this: drip marketing campaigns usually include about five emails, the last of which is aimed at sales conversation, such as prompt to schedule a free consultation. If your prospect has stayed with you through five emails and puts in a call to you that is most definitely a hot lead.
By using drip marketing you can save yourself a huge amount of time chasing down people that aren’t ready to convert. MarketingSherpa put together a great case study on how Iron Tribe Fitness used email campaigns to efficiently qualify their leads, and were able to get a crazy 98% conversion rate on those they focused on.
Stop lying awake at night thinking about all the things you didn’t get done and the business you should be bringing in. Allocate a couple hours to set up your drip marketing campaign and then sleep better at night knowing that your system is in place so you can tackle other things.
If the benefits sound great, but set up seems like a nightmare, give us a shout. We’ll get you set up in no time and have you sleeping like a baby.
Nicole Krug’s business, Social Light is a digital marketing agency that specializes brand and marketing strategy. Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand and boost their bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. You can view her profile HERE.