Part of what we work on in our Accelerator program is to analyze what a business is selling, could sell, or has sold, in order to grow exponentially.
And what I often find is that most people who go through the program are trying to solve the growth question through scale—scaling through workshops or programs, for example, because somewhere along the way they were told that we should all sell online courses or some variation of a one-to-many model.
And while I admire those who can sell programs, online courses, workshops, and other scale models well, there are few who do, in fact, sell them well. And that’s because launching such products takes time: time for development, marketing, more development, more marketing, improvements, etc. Not to mention the fact that the market is saturated and loud—so to stand out takes a lot of time and effort.
MEANWHILE, THE ANSWER FOR GROWTH IS OFTEN EASIER THAN BUILDING PROGRAMS TO SCALE!
This is where I always tell people to start.
Charge the most for what people want the most.
Yes. It is honestly that simple.
Instead of trying to come up with new programs, new solutions, new offerings … start with what people want the most—and charge the most for that.
Start there. Do that better than ever. And then … turn your attention to new service or product offerings.