Fred recently laid out three ways to get “unstuck” when you are feeling in a rut in your business. While her answers rightly focused on creativity and innovation, I approach the issue from a different perspective: business development. This is the area where I consistently see the most people stuck. I had this conversation with one Accelerator member just a few weeks ago. This woman has an awesome strategy consulting business where she produces great results for her clients.
BUT INSTEAD OF WANTING TO SHOUT IT FROM THE MOUNTAIN TOPS TO ANYONE WHO WILL LISTEN, SHE KEEPS GETTING STUCK ON HITTING THE SEND BUTTON ON ANY BUSINESS DEVELOPMENT EMAILS.
Finally, on our last call, I asked her these two questions. First, “What are you afraid of?” Not surprisingly, she said she was afraid of two things: rejection or bothering people. Most of us can identify with those feelings. Once we named the fear, the next question was: “If you press the send button, what is the worst thing that could happen?”
Again, her answers were what you would expect. Either the person on the receiving end would say they weren’t interested in her services at this time or, in the VERY WORST case scenario, they would unsubscribe from her mailing list. When she said it out loud, she realized that neither of these options was really so terrible.
She wasn’t going to lose her house, she wouldn’t get thrown in jail, life would continue on as she knows it.
In fact, the more likely outcome would be that someone she hadn’t spoken with in a while would be reminded of her company and either engage her services or recommend her to a friend or colleague who needed those services.
I literally saw her shoulders sink down from her ears as she realized this wasn’t going to be the end of the world. She smiled and agreed that she needed to hit send ASAP. She actually wrote down the two questions on Post-its and put them on her computer so that every time she starts to hear those self-doubting voices in her head, she can remind herself that the outcome is more likely to be positive than negative, and then hit send.