Business owners often get stuck reviewing and reviewing and reviewing a new marketing strategy.
Sometimes we spend too much time evaluating the approach, the options, the potential outcomes of a new service we are launching.
WE DON’T WORK ON THE HARD STUFF BECAUSE WE FEEL OVERWHELMED. SO WE TAKE CARE OF THE EASIER TASKS IN ORDER TO FEEL A SMALL SENSE OF SATISFACTION.
So what do we do? I’ll tell you, and I’ll also tell you why it’s not working.
• We implement time blocking, because someone told us to—but then we feel blocked in.
• We start with the hard stuff, but then we never leave our desks.
• We listen to everyone else … except ourselves.
It took me years to realize that blocking time on my calendar for personal time will not work. I will actually work right through it. Only seeing unscheduled free time on my calendar motivates me to go do something for myself—it’s bizarre, I know.
I also finally learned the hard way that 35 minutes is the peak amount of time that I can concentrate. I can get more done in 35 minutes than I can by sitting there for two hours. So I force myself to stop whatever I’m doing after 35 minutes.
And I also learned that I do my best work in the mornings, and anything I do in the afternoon has to be redone.
The point is, we all need to stop listening to everyone else’s advice and instead ask ourselves what works for us. Then, we need to just do that! You already know what works for you, so just focus on doing those things!
Searching for perfect—or someone else’s idea of perfect—is never going to yield perfect; it will just waste time.