Message from the Founder

This Is What Happens When You’re Vulnerable.

I got a text the other day from a Her Corner member.


Hey, Fred, can you come by my store? I need some help.


Sure! I have about 15 minutes before my next meeting. I’ll be right over.


I walked into this woman’s store, and let me tell you, it is a gorgeous store with beautiful merchandise. The owner is a force to be reckoned with. She’s smart, clear about what she wants, and on a mission to achieve it.


I sat down and she said, “I don’t know what to do. I’m lost. I need some help.”


Nothing makes me perk up faster than when someone is honest about the fact that she needs help. As women, we’re not always the best at asking for help. (We hear this all the time at Her Corner, and let me tell you – asking for help is truly one of the smartest things you can do as you’re growing your business.)


What I learned is that this business owner was scared. She didn’t know how to increase foot traffic. In 15 minutes, we put together a pretty rock solid plan that could drive more people into her store.


Vulnerability can feel like failure. It can be painful to articulate our worst fears out loud. But … and this is a big but … it also is the first step to moving forward.


You see, vulnerability drives action. Being honest invites others to form a connection with you. It gives others permission to help.


At the end of the day, every single one of us just wants to feel like we made a difference in someone’s life, whether it’s professionally or personally. So when we see someone bravely put herself out there, we will help, which in turn moves that person forward.


Please don’t internalize your fears. Remember to speak up and ask for help. In doing so, you’ll be able to keep moving forward (and you’ll probably make someone’s day).

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