Message from the Founder, What's New at Her Corner

Why the Fundmentals of Business Are So Important

Two incidents occurred about three weeks apart, and I just connected the dots. Now I can’t stop thinking about the fact that higher education is totally overlooking what women actually want to learn.

Incident number one: I’m sitting with a professor at American University’s Kogod School of Business discussing the entrepreneurship class he wants me to teach next Fall to a combined class of MBAs and entrepreneurship-focused undergrads. I ask him what foundation the students will have.

“At a minimum, they’re going to know how to do a cash flow projection model, right?”

“Nope,” he responds. “We don’t teach much of that. Instead, we want the students to know how to read and build term sheets, raise capital, and build highly scalable businesses that can be sold.”

Incident number two: I’m back at my alma mater, Davidson College, listening to a presentation about the new entrepreneurship and innovation program they launched. As I listen, I realize that yet another school is offering college students a minor in entrepreneurship in which they’ll learn how to raise venture money, pitch to investors, model term sheets, and scale to sell.

Clearly universities are looking to nurture the next Mark Zuckerberg.

But who in the world is teaching students how to start, run, and grow a small business?

I finally connected the dots when I gave a speech about entrepreneurship for women in the United States. After the speech, two women, about 20 years apart in age, asked me the exact same question: How do I scale my business?

One woman was five years out of college and three years into running her small business. The second woman was 25 years out of college, 10 years into her business, and had a team of 10. Neither of them knew exactly what to do next, or how to do it. They just knew they wanted to scale their businesses.

What really struck me was that both admitted to a lack of confidence in their ability to figure it out. Why? Because they’d never been taught “how to scale.” They didn’t know who to ask for help, where to turn for information, or what their first step should be.

Every year over the last decade, 57% of college graduates have been women, AND every day 1,143 women start companies. 

Doesn’t it make sense that colleges should start teaching their audience, mostly women, what they want to learn about entrepreneurship?

Not JUST how to get VC funding (you know, in case she wants to take on the uphill battle of grabbing one tiny share of the 4% sliver of all VC funding that actually goes to women), but rather the fundamentals about how to grow a very solid, very respectable million dollar (not necessarily billion dollar) company? Something she can remember having learned in college, even if she doesn’t use it until much later in life?

Well, I’ve decided that that’s what I’m going to focus on this Fall in my class at Kogod. Sure, I’ll teach them how to build and read a term sheet. But we’re going to talk about the fundamentals of small business. It’s time someone did.


Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses. Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.

Her Corner is Frederique’s fourth business that grew out of a personal need for access to other motivated and ambitious women business owners with whom she could collaborate in order to accelerate growth in their businesses.

When Frederique is not managing the business operations of Her Corner, she can be found either running accelerator programs for Her Corner members or at the Kogod School of Business at American University where she teaches entrepreneurship, business management and organizational behavior.

Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian.

Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses. Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.

Her Corner is Frederique’s fourth business that grew out of a personal need for access to other motivated and ambitious women business owners with whom she could collaborate in order to accelerate growth in their businesses.

When Frederique is not managing the business operations of Her Corner, she can be found either running accelerator programs for Her Corner members or at the Kogod School of Business at American University where she teaches entrepreneurship, business management and organizational behavior.

Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian. – See more at: https://hercorner.org/blog/time-to-change-your-inner-dialogue#sthash.ko2dcKlO.dpuf

Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses. Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.

Her Corner is Frederique’s fourth business that grew out of a personal need for access to other motivated and ambitious women business owners with whom she could collaborate in order to accelerate growth in their businesses.

When Frederique is not managing the business operations of Her Corner, she can be found either running accelerator programs for Her Corner members or at the Kogod School of Business at American University where she teaches entrepreneurship, business management and organizational behavior.

Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian. – See more at: https://hercorner.org/blog/time-to-change-your-inner-dialogue#sthash.dsrtGNXI.dpuf

Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses. Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.

Her Corner is Frederique’s fourth business that grew out of a personal need for access to other motivated and ambitious women business owners with whom she could collaborate in order to accelerate growth in their businesses.

When Frederique is not managing the business operations of Her Corner, she can be found either running accelerator programs for Her Corner members or at the Kogod School of Business at American University where she teaches entrepreneurship, business management and organizational behavior.

Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian. – See more at: https://hercorner.org/blog/time-to-change-your-inner-dialogue#sthash.ko2dcKlO.dpuf

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