Message from the Founder, What's New at Her Corner

Time to Change Your Inner Dialogue

I was talking with my leadership and business coach about a specific business strategy that, upon further review, wasn’t quite right. And I found myself saying to her, “I should really know better by now.”

“Should you,” she asked? “Have you noticed that there is an inverse relationship between mastery of a topic and the frustration we feel around it?”

Wait … what?

I knew she was saying something important, but I had no idea what she was talking about.

Apparently, the more we know about a certain subject or topic, the more frustrated we become about how little we know. But that frustration is a little misplaced.

Many, many years ago, Aristotle said, “The more you know, the more you know you don’t know.”

And if you’ve ever spent any time with grandparents or even great-grandparents, you know how wonderfully aware they have become about this exact statement.

So if we know this statement to be true, why is it that frustration at ourselves is what comes out?  But not only frustration, also a belief that we should know better, that we should be better than this, that we should ….

Once again, here we are. I was beating up on myself.

And so all of a sudden I understood what she was saying, and I realized I needed to reframe my thinking and my words.

I wonder how many of us fall into this same trap. Probably more than we care to admit! So how can we reframe our thinking? How can we support ourselves? And can we forgive ourselves for not knowing everything?


Frederique is the founder and CEO of Her Corner, a global peer-group community of women business owners committed to growth in their businesses. Her Corner applies a systematic, process-based approach that includes business-driven agendas, carefully selected facilitators, and metrics-focused growth measures in order to give women the springboard they need to move forward.

Her Corner is Frederique’s fourth business that grew out of a personal need for access to other motivated and ambitious women business owners with whom she could collaborate in order to accelerate growth in their businesses.

When Frederique is not managing the business operations of Her Corner, she can be found either running accelerator programs for Her Corner members or at the Kogod School of Business at American University where she teaches entrepreneurship, business management and organizational behavior.

Frederique holds an MBA from the Mason School of Business at the College of William and Mary and a BA in International and Russian Studies from Davidson College. She is a dual citizen of the United States and European Union, is fluent in English, French, and Spanish, and conversant in Russian and Italian.

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