©Sam Horn, 2015
Someone recently sent me a great article from Entrepreneur Magazine about how not to be that person just talking to him or herself on LinkedIn. It’s a great read and so true. Once LinkedIn allowed anyone to publish anything at anytime, everyone started using it. But it’s possible no one is listening. And if they were listening, would you be saying the right things?
That’s been on my mind lately. I’ve noticed that it is so much easier for an outsider, in this case me, to articulate a businesses’ value better than the business itself! For some reason, defining what you or your business does seems really hard for people. And most of the time it ends up being really long-winded, by which point you have lost your audience.
This challenge has me coming back to Sam Horn’s latest book called “Got Your Attention?,” in which she shares that today’s average person has the attention span of a goldfish! Being compelling isn’t a nice-to-have, it’s critical.
So why don’t more of us ask others if we are clearly articulating what our business does? Are we afraid of hearing the truth? Isn’t it worth asking? I love that in some of our private Facebook Groups, women feel comfortable enough to put this exact sort of thing out there and ask for feedback – but we should all do that.
If you’re not sure, just ask someone for feedback on your elevator pitch, value proposition, or even your job title. And ask them to be honest. And if you’re in doubt, remember – keep your explanation to eight seconds, and keep it simple.
One of my favorite examples of a small business with a straightforward message comes from the company we use to do our copywriting for us. (Yes, I know, you’re disappointed. You thought I was a great writer! Sorry, I have an amazing team that helps me keep up with the weekly banter.) Here’s how she introduces herself:
Head Kick-Ass Copywriter
How great is that? Simple. To the point. Confident.
She owns it. You should, too.
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.
Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network she decided to do something about it – and Her Corner was born.