Message from the Founder

When The Risk Fails.

Here’s the thing about running your own business: It’s your money that you’re playing with. Unless you have run your own business, you don’t truly understand what that means.

Business owners have to have a lot of guts. They have to think strategically about the investment they’re going to make, they have to decide to invest, and then they have to hope for the best.

When it pays off, boy does it feel great.

But what about when it fails?

I wish I could say that this doesn’t happen very often, but that would be a lie.

I could tell you lots of stories of business owners who have decided to try something, invested their money, and seen the risk fail. But I don’t have to – I can tell you my own stories.

Her Corner has taken lots of risks. We’ve made calculated decisions to expand into new markets, work on an acquisition strategy, and invest in inbound marketing. Every single one of these activities did not work out as we’d expected and cost us a lot of money – my money. As the owner of the business, I could have put that money into my personal bank account, but instead, I put it at risk for my business.

It’s really difficult to dust yourself off and keeping going after a risk fails, to re-think the problem and re-invest in the business. But that’s what it takes. At some point, one of those risks pays off – and boy, does it feel great.


Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.

Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network she decided to do something about it – and Her Corner was born.

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