Message from the Founder

The Danger of “Role Fatigue”.

One of our founding members and I were on a walk. We live in the same neighborhood, so we like to walk and talk business, and we both work with small business owners, so we share many of the same concerns.

While on this walk, she was lamenting about how many business owners, mostly women, she had seen quitting lately. My friend has built and sold several companies, so to her, it was frustrating to see people work so hard to build something and then just leave all of that value on the table and walk away.

Why? Why were they quitting and giving up?

Lots of reasons, of course: market changes, lack of access to capital to grow, personal reasons. … But what about something called “Role Fatigue?” Was anyone talking about that? I didn’t think so. And boy is it critical.

We all know that when a business starts, the owner has to do everything and be everything. And then the business grows and the owner starts to delegate. When delegation happens, the owner can expand his or her role. But sometimes, whether the owner has delegated or not, the owner finds him or herself five years down the road still doing the exact same thing. It’s called Role Fatigue, and it’s one of the leading causes for quitting. (Not just a business, but also a job.)

Who remembers Daniel Pink’s book, “Drive?” In it he talks about the need for challenge, for personal growth and learning, in order to remain motivated. When people feel stagnant, when your business or job has become the same-old, same-old, it can feel really frustrating.

And you know what happens when you quit? When you succumb to Role Fatigue? Something really sad, actually. You often lose something that really matters to you. In there, in that role, there was something that you did love. It’s just that you’ve lost touch with it.

It’s so important to redefine your role on a regular basis and not let the mundane drive you to quitting. It’s my biggest goal for myself personally in 2016 – to redefine my role within Her Corner so that I avoid Role Fatigue.

When was the last time you thought about redefining your role?


Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.

Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious women business owners was lacking in her existing network she decided to do something about it – and Her Corner was born.

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