Last week, I had the pleasure of welcoming Jen Bilik, the founder of one of my favorite companies, Knock Knock, to DC as a speaker at one of our events. Jen is beyond amazing for many reasons, but I admire her even more for the life-altering advice she gave me. In the span of five minutes, she showed me a way of looking at something that, in 42 years, had never occurred to me. She literally changed my paradigm from “woe is me” to “wow, look at that!”
I was lamenting, as I have for many years, how frustrating it can be for business owners to remain at the mercy of the marketplace. Despite everything we put into our businesses – the hard work, short- and long-term growth strategies, investments in marketing, etc. – the best laid plans can be completely worthless if the market isn’t there.
Jen looked at me and said, “That’s not how I think of it.”
Jen explained that she feels incredibly lucky. “In business we actually have this amazing data from the market that is telling us – literally telling us! – what is working and what isn’t working. If we actually listen, we can make changes very quickly according to what the market – our customers or clients – are saying.”
Whoa! At first, I have to admit I gave her a “you’re so California” look. But then I thought about it. And thought about it some more. And literally thought about it for the next five days. And I realized, “You know what? She’s right!”
I had been looking at this all wrong. And in such a negative light.
Rather than lamenting the fact that I can’t control the market … I needed to be asking myself what the market is telling me.
And that right there was a complete paradigm shift.
So from here on out, think about it that way. “What is the market telling you, and are you actually listening?”
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit & management consulting background and business operations expertise to give women the springboard they need to move forward.