Message from the Founder

Busy Is a Four Letter Word.

BUSY. I really, really hate this word right now. And I don’t say that lightly.

I am so tired of hearing people tell me they’re busy (which they are, they’re not kidding when they say it,) or even worse, hearing my own kids (still in elementary school) use that word to describe themselves or sometimes our family.

I hate the word, because I hate what it means – we’re spending our time in a way that is most likely highly inefficient.

Since I went away in July and spent a month being completely un-busy, I am now much more sensitive to what it is that makes me busy. And I’ve concluded that most of what we do is not a good use of our time, but we don’t spend enough time questioning why we’re doing it. We just feel like we need to do it.

When it comes to business, this struck a particularly deep chord for me. I came back and heard Her Corner members and business owners tell me about all the things they were working on to grow their business.

One thing was for sure, they were busy. There is a lot of work to be done to grow a business, whether it’s launching a new service, improving marketing collateral, or preparing for upcoming holiday sales.

But here’s what I realized, not only about the things these business owners were doing, but also about the things I was doing in my own business:

The amount of busyness that it takes to do something is often not worth the return on your investment. That’s right, you’re getting a horrible ROI. Being busy and filling a day with work does not make any sense if that day does not bring in enough money to make it worth your time.

If you’re going to be busy at this level, then make sure, and I mean REALLY make sure, that all that busyness is worth your time.

And please, don’t tell me that it’s fulfilling your personal passion. Because fulfilling passion comes with a price called time. And time is your most valuable commodity; all those time sucking to-dos in order to fulfill the passion need to be worth it.


Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit, management consulting background and business operations expertise to give women the springboard they need to move forward. 

Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious 
women business owners was lacking in her existing network, 
she decided to do something about it – and Her Corner was born. 

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