Making money while you sleep.
The 4 hour work-week.
We’ve all heard of these concepts, and they all sound so dreamy, don’t they?
Who wouldn’t want to have a business revenue stream that works by itself? I would. But here’s something to remember – before you get there, you have to GET there.
One of the biggest myths surrounding these ideas is that it’s easy, and that the hours for dollars model will quickly be resolved once the plan is in place. Soon you picture yourself in a hammock on Anguilla, clicking through thousands of dollars worth of orders.
One of my favorite lines from a Groups meeting a few years ago came from a woman who runs a very well known professional services company. Like many solopreneurs, she was struggling with her two options: raise your rates or work more hours. She had looked at her numbers and decided she needed to create some online programs to develop a new line of revenue. That night she said to us, “ladies, momma’s going to have to hustle for some business this year.” She said it jokingly, but her point was right on. In order to meet her financial goals, to get to a point where her online courses could be sold, she was going to have to put a lot of systems, strategies and tactics in place to support their eventual automation and success.
Have you seen this video? “Life explained in 27 seconds.” If not, take the 27 seconds to watch it. Then come back.
I was so psyched to see this digital representation of the ironic, challenging and humorous realities of entrepreneurial life. It’s funny but it’s also incredibly true. If you’re one of those business owners walking around saying you want to make money while you sleep – that’s fine. So long as you know you won’t be sleeping much on the way to that goal.
GETTING there is hard. It takes perseverance, tenacity, and hustle.
Mostly, it takes hustle.
Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit, management consulting background and business operations expertise to give women the springboard they need to move forward.