Message from the Founder

5 little words that can tank your business.

Who has ever heard herself or another woman say these five seemingly innocuous words:

“I’ll just do it myself.”

  • In college your teammates can’t pull it together for the project.
  • In a relationship your partner isn’t putting together the vacation plans.
  • In a family the kids can’t find their own things.
  • In business, there is so much to do and to save money and the investment it takes to educate someone else, it’s easier to “just do it myself.”

Sure, it’s easier right now. It’s always easier to take the shortest route to the outcome we want. But in small business, what works right now isn’t always what is sustainable or profitable in the long run.

Here’s why “I’ll just do it myself” is directly responsible for disastrous outcomes:

  1. We further compound an already isolated entrepreneurial existence by not building (even the smallest) team early on.
  2. We get overwhelmed and resentful (totally unproductive emotions) because we don’t delegate. Martyrdom = eeew.
  3. We lose the big picture. Too many mundane tasks chip away at vision.
  4. Overwhelm at work leads to leaching of personal time. No personal time means all work, all the time, which is called burnout.
  5. And the kicker – eventually we make both small and big mistakes because the reality is that no one can do it all.

And yet, it is the most repeated phrase that I hear over and over by Her Corner members when they talk about growing their business.

Here’s the irony: We show up in droves to watch webinars or listen to speakers. We pay hundreds of dollars for unique, life-changing seminars. We hire consultants or business coaches to guide us. We take courses designed to beef our social media strategy. This proves that we’re curious, ambitious – ready to learn.  But we stifle that ambition by mistakenly thinking we should apply everything we’ve learned by ourselves.

This is a lesson I have learned the hard way. And I am still learning. Just this week someone on my team literally told me to “get out of the details and into the big picture.” She was right.

A symptom of “I’ll just do it myself” is the woman is always too busy, too overwhelmed, too everything. So what if we recognize her in ourselves? The minute you hear her bubbling up, remember:

  • You are not the best at everything that needs to be done. Find the people who are.
  • Doing it yourself delays what needs to happen anyway – the sourcing of support people and systems.
  • Sometimes 80% is good enough. Stop beating yourself with the Perfection Stick.
  • Doing it yourself seems efficient, but mostly it isn’t. You could be thinking bigger.

Frederique is passionate about helping women take their businesses to the next level of growth and success. As founder and CEO of Her Corner, she applies her entrepreneurial spirit, management consulting background and business operations expertise to give women the springboard they need to move forward. 
Her Corner grew out of a lightbulb moment Frederique had in 2011. After realizing that access to other motivated and ambitious 
women business owners was lacking in her existing network, 
she decided to do something about it – and Her Corner was born. 

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